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Zappos Culture on Sale

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It is always helpful to follow the examples of great companies, and nowhere is that more true than in the case of Zappos, the online shoe retailer. If you haven’t been following the success of this company then you are missing one of the finest examples of how to create relationships with customers at an emotional level.

The demand to get a firsthand look at how this company is run has been so high that Zappos now offers tours of its facilities 16 times each week in addition to holding two day seminars (at $4000 a crack). The company is even getting ready to relaunch Zappos Insights, where for $40 a month subscribers can pick up on insights on the Zappos culture.  Sounds like a great investment of your time.

BEST PRACTICE TIP — Check out the newly launched Zappos Insights site.  http://www.zapposinsights.com/main/

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The following comments are for Engagient's Employee Engagement Seminar for Managers

We needed to communicate the value of fully engaged employees to our managers and supervisors, and without a doubt, Engagient’s seminar on Employee Engagement clearly told the story. Our entire management staff now understands the value to our business in having a fully engaged workforce. Engagient made sure we had the necessary tools to move forward and we now believe this will help us differentiate ourselves against our competitors.

Don’s delivery is exceptionally engaging, straight forward, and in my experience one of the best facilitators/presenters I’ve worked with. Our junior and mid-level managers were engaged the entire day and they are definitely now on-board with our new initiative. He did an exceptional job in framing the issues, and he was able to link it closely with our company’s core values on this topic.

--Dave Maresca
VP, Administration & Business Development
Perfect Plastic Printing
 
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