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Ten Laws of Employee Engagement – Law #8

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EMOTION DRIVES BEHAVIOR

We may come from very different cultural and ethnic backgrounds, but what divides us at an emotional level is fairly insignificant. While it is common in the business literature to see key words such as trust, respect, inspiration and collaboration in relation to what drives employee engagement, it is the universal emotional needs in each of us, just below the cognitive surface of intellectual understanding, that drive virtually everything we do as human beings. Today, more than at any time in human history, we have clear, empirically validated insights into what shapes and drives our emotions. The implications for employee engagement are critical to establishing cultural and leadership norms that are necessary for high performance, high engagement organizations.

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