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Ten Laws of Employee Engagement – Bonus Law #11

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YOUR ONLY DURABLE, LONG-TERM COMPETITIVE ADVANTAGE IS YOUR EMPLOYEES

Here is one thing none of your competitors have – your staff. More specifically, how your staff performs, be it in establishing memorable customer relationships or in volunteering the levels of discretionary effort that deliver business value across the enterprise in a way that creates distinguishing competitive advantage. There may be a half?dozen companies in a 200?mile radius with similar products or service offerings, but you know that NONE of them share your staff.  Increasing the level of employee engagement is like employing a stealth weapon against your competitors. They won’t see it coming, they won’t know exactly what you’ve done, but they will feel the pain as they lose customers and market share. Clueless, they will scramble, using all the old tools (cutting staff and expenses) while their numbers continue to decline.

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The following comments are for Engagient's Employee Engagement Seminar for Managers

We needed to communicate the value of fully engaged employees to our managers and supervisors, and without a doubt, Engagient’s seminar on Employee Engagement clearly told the story. Our entire management staff now understands the value to our business in having a fully engaged workforce. Engagient made sure we had the necessary tools to move forward and we now believe this will help us differentiate ourselves against our competitors.

Don’s delivery is exceptionally engaging, straight forward, and in my experience one of the best facilitators/presenters I’ve worked with. Our junior and mid-level managers were engaged the entire day and they are definitely now on-board with our new initiative. He did an exceptional job in framing the issues, and he was able to link it closely with our company’s core values on this topic.

--Dave Maresca
VP, Administration & Business Development
Perfect Plastic Printing
 
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