Blog Posts

Ten Essentials for a Highly Engaged Sales Meetings Part III

No Comments

Corporate Sales Retreats

We are often asked advice on planning and running effective meetings. The following tips represent important lessons from our experience in this area.

7.      Variety Samenessis the enemy of a great sales meeting.  Variety is the spice of life, right?  So mix it up.  Follow number crunching with something a bit more lively.  Give awards for more than sales volume for example and spread the recognition wealth with awards for “Best Relationship Builder,” “Best Practices Champion,” “Mentor in Chief,” or “Director of First Impressions.”

8.      Venue Few things have such a pervasive impact on an audience’s experience than the location (warm, sunny climate with compelling after-hours activities) and the quality of the facility (room size and comfort, in-room and hotel amenities).

9.      Visuals We are primarily visual learners (especially if the visuals evoke an emotional response), so a presentation at a sales meeting needs to connect & engage with the audience in a visual way.  I believe the most important visual element in the room is the speaker.  Then follows the quality of the visuals displayed on the screen, whether using PowerPoint or any other platform that makes it easy to display audio, video or static images.  The software (like PowerPoint) is rarely the presentation.  The lasting impression of the event is usually tied directly to the speaker, enhanced by the images, and locked into longer-term memory in proportion to the level of emotional engagement.

10.  Coordination – with multiple divisions, and layers within those divisions, making presentations, someone has to see them all to ensure congruence and prevent the spirit-crushing audience experience of seeing the same material repeated multiple times.  More broadly, you want congruence across the organization.  For example, the presentation made by the VP of Marketing should be similar to the one made by the VP of Sales in terms of altitude, use of visuals, tone, and hopefully, execution.

View Related Posts:

Leave a Comment

*

 

 

Engagient Multi-Media

Quick Clips on Employee Engagement.

Connect With Engagient

Sign up to receive our Employee Engagement Tips Sheet.
 

Recent posts

Blog

Archives

Quotes

The following comments are for Engagient's Employee Engagement Seminar for Managers

We needed to communicate the value of fully engaged employees to our managers and supervisors, and without a doubt, Engagient’s seminar on Employee Engagement clearly told the story. Our entire management staff now understands the value to our business in having a fully engaged workforce. Engagient made sure we had the necessary tools to move forward and we now believe this will help us differentiate ourselves against our competitors.

Don’s delivery is exceptionally engaging, straight forward, and in my experience one of the best facilitators/presenters I’ve worked with. Our junior and mid-level managers were engaged the entire day and they are definitely now on-board with our new initiative. He did an exceptional job in framing the issues, and he was able to link it closely with our company’s core values on this topic.

--Dave Maresca
VP, Administration & Business Development
Perfect Plastic Printing
 
  • RSS
  • Twitter
  • Facebook
  • LinkedIn