Is there any competitive advantage to focusing on employee engagement?

Yes! In fact, your only durable long term competitive advantage is your employees. Here is one thing none of your competitors have – your staff.  More specifically, how your staff performs, be it in establishing memorable customer relationships or volunteering the levels of discretionary effort that delivers business value across the enterprise in a way that creates distinguishing competitive advantage. There may be a half-dozen companies in a 200 mile radius with similar products or service offerings, but you know NONE of them share your staff. Increasing the level of employee engagement is like a stealth weapon against your competitors.  They won’t see it coming, they won’t know exactly what you’ve done, but they will feel the pain as they lose customers and market share. Clueless, they will scramble, using all the old tools (cutting staff and expenses) while their numbers continue to decline.

Is there any competitive advantage to focusing on employee engagement?

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