Man’s Search For Meaning

Man’s Search for Meaning-Victor Frankl

This book first published shortly after the WWII and updated in 1985 represented a revolution in psychological counseling at the time. As a thought piece that will enable the reader to “weave” the thinking from Frankl with the need for the modern organization to create “meaning” in a person’s job, it becomes a must read for the CEO and her team.


Frankl was interned in Auswich in WWII and his wife was in Dakow. When he first was marched out on the frozen ground, stripped naked (along with several hundred other prisoners) , had cold water poured over him and had every hair shaved off his body; Frankl had a profound thought-as a surgeon and psychiatrist he believed that the young strong, healthy would survive these horrors and the old, frail or weak would die. Instead, he discovered that there was no correlation in who would survive and who would die.

Frankl interviewed the prisoners and made copious notes of his interviews. Indeed, he discovered that all the survivors shared a common emotional source of strength. They all had something to live for or in his words; meaning in their lives. For him it was a dream of standing in front of a classroom again and teaching what he was learning and for being reunited with his wife.

Based upon these findings, Frankl began a whole new form of therapy called logotherapy-logo from the Greek word “logos” or the meaning of. His practice shunned Freud and others and focused instead on helping people find the real meaning in their lives as reasons to grab hold of that meaning and form a new life.

Applying this to Employee Engagement:

We believe that this same need for humans to have meaning in their lives is a transcends the individual and applies equally to corporations. A collection of individuals need clarity of purpose and a vision to give meaning to their jobs. Thus the formulation of our Leadership Model of Focus/Will/Capability with the caption: Leadership Is Making Meaning.

….more on Frankl-if the reader wants to learn more about Frankl’s work you can go to at the following link to listen to a rare piece of film footage of Frankl lecturing in 1972. Click here…

Man’s Search For Meaning

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