Our proprietary Brand and Business Sustainability Audit concept has been successfully applied across a wide variety of industry sectors, including energy, financial services, transportation, health care, insurance, travel services, telecommunications, hotel industry and information services.

The focus of our consulting practice is not about strategy development, but building capability, behaviors and relationships that enable the execution of the client’s chosen strategy. Gaps in capabilities, relationships and management processes are surfaced in a manner that promotes alignment and identifies specific opportunities for improving the organization’s financial and operational performance.

Over our 10 year history, our Brand Audit process has evolved from a one time diagnostic or snapshot of relationship quality into a more holistic, iterative path to improving the overall capability of the organization to execute strategy.

Rob Easson, Senior Partner

Rob has spent 30 years in sales and marketing assignments with Imperial Oil Limited and Telus Communications. His career included development assignments in strategic planning, marketing communications, sales and operations management and organization development. He learned through experience the value of developing sound business strategy that is grounded in the reality of market opportunity and organization capability. He also gained experience in senior operating assignments that honed his abilities to focus his team on flawless execution and disciplined performance management.

Mark Pigott, Senior Partner

A graduate of the University of Western Ontario, Mark has over 30 years experience in the marketing, advertising, research, brand development and communications world.

As president of Ogilvy & Mather West, Mark helped develop marketing and brand strategies for major national and international clients such as Shell Canada, TELUS, Canadian Airlines, Calgary Stampede. Throughout, he has been steadfast in his belief that successful organizations are only as sound as their insights into the deeper attitudes and motivations of all internal and external stakeholder groups and their ability to harness the deeper insights into action.